The hub of specialist auctioneers in West London, 25 Blythe Road, founded by arms, armour and militaria specialist Thomas Del Mar, is launching web-based picture sales.
They will take place twice a year, with the
first scheduled for December 17 under the title British and
The move coincides with the decision to
highlight the range of traditional expertise coming together under
one roof to offer a varied programme of sales by creating a new
website, www.25blytheroad.com, to promote their
Silver and works of art specialist Matthew
Barton and maritime and scientific specialist Charles Miller, who
have both held their sales at Blythe Road for some years, remain at
the centre of the business along with Mr Del Mar.
George Duckett, head of operations, is
overseeing the new picture sales, which will be held under the 25
Blythe Road banner.
Above: head of operations George
Duckett, whose online-only picture sales will be held under the 25
Blythe Road banner.
Amy Kitchen, who has been assisting Matthew
Barton and has an art history and design background, has created
the new website, which incorporates plans for timed online
The December paintings sale is expected to
be the first of these.
"Each specialist company will retain its
individual identity and will continue to hold live sales at Blythe
Road, but by presenting ourselves as a specialist hub of
auctioneers, we believe that we will reap the benefits of our
critical mass more effectively," Mr Del Mar told ATG.
"The exponential rise in online bidding in
our live sales as well as the approach by other leading auction
houses in holding purely online auctions has been a major
contributing factor to our decision to hold the first paintings
sale here exclusively online.
"We anticipate selling pictures from around
£200 to £7000 and there will be a conventional public viewing on
the premises at Blythe Road in the days prior to the sale."
Mr Del Mar said the reason for going into
pictures was that "there did not appear to be a specialist focus in
what many have defined as lower-value paintings, and we believe
that there is a need for new collectors, decorators and sellers at
He added: "Our shared experience is that
collectors enjoy participating at all levels of the market, and
although we sell individual items sometimes for hundreds of
thousands of pounds, we feel that it is important to ensure that
collectors are looked after at all levels."