Christie’s have won a High Court bid in Hong Kong to prevent another auction house benefiting from using a name that was sufficiently close to theirs to cause confusion.
Chritrs Group - although spelt differently
the name is pronounced the same in Chinese as Christie's - is a
Hong Kong-registered auction house, who argued that because the
name was spelt differently and they carried out most of their
marketing in print, the claim
The court did not agree, however, and
Christie's have since launched an advertising campaign to alert
potential buyers to the problem.
A spokesman for Christie's told ATG: "We are
pleased with the court's decision.
"The injunction prevents Chritrs from further infringing our
trademarks and brand. Our clients and the public must be
protected from being deceived. This decision is important in
helping us achieve that."