SLIGHTLY nervy might best describe mood in the opening days of the two big fairs in town last week.
Although the hip Contemporary feast Frieze Art Fair in
Regent's Park (October 13-16) once again drew in the crowds -
around 60,000 visitors is the norm - early sales reports suggested
a fall in confidence. The same was true of the smaller, soothingly
chic Pavilion of Art & Design London (October 12-16)
in Berkeley Square.
At Frieze, confirmed big-ticket sales were sparse among
the 173 exhibitors, although New York dealer David Zwirner sold
Haus des Lehrers, a 2003 painting by German artist Neo
Rauch to a US collector for $1.35m, and a Marlene Dumas triptych
Meanwhile London gallery White Cube sold a Gursky for €600,000
and an Antony Gormley for £300,000.
While Frieze sits proudly at the frontline of
contemporary art, PAD positions itself a little further
back from the edge with modern art and design from 1860 to the
But, although there were new clients around, major sales also
appeared slower for the 58 dealers across the numerous glamorous
VIP preview evenings at PAD.
Van de Weghe Fine Art from New York, sold a 1947 Alexander
Calder mobile for $1.5m, while London's Sladmore Gallery sold
Jean d'Aire (1887), a lifetime cast bronze by Auguste
Rodin, for £500,000 to a new client, but on the whole sales were in
four or five figures.
PAD and Frieze have, since 2007, existed
alongside each other in happy symbiosis, but things might not be so
amicable next year when Frieze organisers Matthew Slotover and
Amanda Sharp launch Frieze Masters to coincide with the
They are hoping to attract 70 galleries dealing in art from
antiquity to 2000 for this new fair and, with this brief, they are
treading on the toes of PAD organisers Patrick Perrin and
With the organisers of Frieze Masters apparently
approaching some PAD exhibitors during the fair last week,
it will be interesting to see how 2012 pans out for both fairs.
On the competition from Frieze Masters, Mr Perrin
commented: "For us it is all about location and having the right
combination of artworks and collectors which keep the dealers
coming back. Why would you leave a fair that is unanimously
appreciated by both collectors and the public?".
At PAD in 2010, all exhibitors had requested to sign up
for this year's fair by the last day, and contracts were
distributed last Friday for PAD 2012.
By Anna Brady
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