This week sees the launch of Figaro Enchères, a joint venture between ATG Media and French national newspaper Le Figaro.
This new service will be at the heart of lefigaro.fr, France's most
visited news website, with 8m unique visitors every month.
It brings to France all the features of ATG Media's the-saleroom.com,
including live bidding, alongside daily editorial up-dates from Le
Figaro's art and antiques editorial team.
Le Figaro is already well known in the auction world
with a regular Thursday page devoted to the salerooms. Its
readership profile features high-net-worth individuals and 55 per
cent of its 1.2m readers have a strong interest in art and
antiques.
Of these, 77 per cent have said they want a section devoted to
auctions on lefigaro.fr and 22 per cent welcome the opportunity to
bid live online.
Figaro Enchères will complete the cultural coverage on
lefigaro.fr, which already ranges from theatre and opera to art
fairs and exhibitions.
Figaro Enchères has already signed up an impressive list of top
auctioneers in France, including Piasa, Cornette de Saint Cyr,
Hôtel des Ventes de La Rochelle, Castor-Hara, Osenat and Tajan.
British auctioneers, who host their catalogues on the-saleroom.com,
can now have their sales listed on Figaro Enchères at the click of
a button.
www.lefigaro.fr/encheres/
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