They came from all over the UK and overseas, and the message was: these are the practical steps you can take to ensure you prosper as auctioneers in the downturn.
As close to 200 delegates gathered in Birmingham for the
ATG-organised Prospering in A Downturn conference,
speakers cajoled, reassured and explained in a day of networking,
technical sessions and professional advice.
The packed programme on April 24 included morning sessions from
BBR's Alan Blakeman on developing a niche market; Guy Schooling of
Sworders on the latest out-of-town, hi-tech auction premises;
Philip Taylor of Gorringes on staying in the high street; the
French auctioneers' association on the industry in France; dealer
Nigel Worboys on promoting antiques as the green alternative of
choice; and ATG's Lizzie Arkell on what she has learnt from her
visits to auctioneers around the country.
Presentation expert Robin Kermode rounded off the morning with
tips on improving performance on the rostrum.
Offstage, delegates had the opportunity to learn how to take
better digital images and to test ATG's online auction
Afternoon sessions addressed the technical challenges of live
online auctions, low-cost marketing, PR and an illuminating talk
from Dreweatts' former marketing director, Bruce Cairnduff, on
spending budgets wisely.
Business analyst Colin Sewell-Rutter brought a thoughtful
conclusion to the day by taking a look at lessons from the past,
and showing how some household names, such as Sony, had prospered
by having a clear vision of their goals, while others had withered
on the vine.
AXA Art were the main sponsors, and they were joined by Plowden
& Smith, Mail Boxes Etc and NAVA. RICS and SOFAA also supported
Please click on the links below to download PDFs outlining the
speeches made at the conference:
Antiques are Green.pdf
Making the Most of the Internet.pdf
on a Performance.pdf
The French Experience.pdf
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