Sunday - 14 February 2016

Auctioneers look to the future with a view to the practical

05 May 2009Written by ATG Reporter

They came from all over the UK and overseas, and the message was: these are the practical steps you can take to ensure you prosper as auctioneers in the downturn.

As close to 200 delegates gathered in Birmingham for the ATG-organised Prospering in A Downturn conference, speakers cajoled, reassured and explained in a day of networking, technical sessions and professional advice.

The packed programme on April 24 included morning sessions from BBR's Alan Blakeman on developing a niche market; Guy Schooling of Sworders on the latest out-of-town, hi-tech auction premises; Philip Taylor of Gorringes on staying in the high street; the French auctioneers' association on the industry in France; dealer Nigel Worboys on promoting antiques as the green alternative of choice; and ATG's Lizzie Arkell on what she has learnt from her visits to auctioneers around the country.

Presentation expert Robin Kermode rounded off the morning with tips on improving performance on the rostrum.

Offstage, delegates had the opportunity to learn how to take better digital images and to test ATG's online auction services.

Afternoon sessions addressed the technical challenges of live online auctions, low-cost marketing, PR and an illuminating talk from Dreweatts' former marketing director, Bruce Cairnduff, on spending budgets wisely.

Business analyst Colin Sewell-Rutter brought a thoughtful conclusion to the day by taking a look at lessons from the past, and showing how some household names, such as Sony, had prospered by having a clear vision of their goals, while others had withered on the vine.

AXA Art were the main sponsors, and they were joined by Plowden & Smith, Mail Boxes Etc and NAVA. RICS and SOFAA also supported the event.

Please click on the links below to download PDFs outlining the speeches made at the conference:

Key Messages.pdf

Antiques are Green.pdf

Email Marketing.pdf

Going Digital.pdf

Looking your Best.pdf

Making the Most of the Internet.pdf

Putting on a Performance.pdf

Spending Wisely.pdf

The French Experience.pdf

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Written by

ATG Reporter

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