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Online platforms go head-to-head

12 April 2006Written by ATG Reporter

Dreweatt Neate compared two different online bidding platforms side by side at two sales last week.

Both Live Auctioneers, who offer auctioneers access to the millions of eBay users and, ATG’s new online service, were asked to participate in the head-to-head experiment at auctions in Bristol and Godalming.

The results were, perhaps, unexpected. The tried and tested eBay platform posted sales totalling £2840 (from 13 lots) at the Dreweatt Neate Bristol’s sale of Clocks, Scientific Instruments, Models and Railwayana on Tuesday, April 4, followed by modest figures of £380 (from two lots) at the Jewellery, Watches and Objects of Vertu sale at the Godalming Salerooms the following day.

Launched less than three weeks previously – and drawing upon the ATG online database of proven art and antiques enthusiasts rather than the millions of eBay users – saw rather more serious action at both sales.

Not including a handful of successful commission bids tendered through the site, sales on totalled £7598 at Bristol and £16,336 at Godalming.

The 14 live internet sales (plus four commission bids) at the latter included successful bids of up to £7500, paid for a single stone brilliant cut diamond ring.

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ATG Reporter

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