Following the success of the discounted entry to the Newark fair, dmg Antiques Fairs will test a reduced entry price of £10 for trade day at the Ardingly fair on April 19.
Visitors to the next Ardingly (March 1-2) will be able to pick up a registration form that needs to be completed and returned to the organisers to qualify for a discount entry ticket.
Trade day tickets at the South of England Showground are usually £20.
Jason Franks, dmg’s managing director for European fairs, said they would be monitoring closely the success of the experimental initiative.
“We will review the situation after the fair and if we can see justification for keeping the price at £10, then we will.”
Waiving the £20 entrance fee saw a record attendance at the February Newark fair.
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