A POSTER sale held by Swanns of New York on August 4 was strong on recruitment and propaganda posters of WWI and WWII. A condition-A copy of “the best known American poster of all time”, the famous Uncle Sam image of 1917 seen top right, was sold at $9000 (£4950). Based on the well-known British poster featuring Lord Kitchener, it was originally produced by illustrator James Montgomery Flagg as a magazine cover and is in fact a self-portrait of the artist.
Flagg's Wake Up, America poster of 1917 (below right), was
produced for one of the groups of concerned citizens who, before
the USA officially entered the war, had taken it upon themselves to
stir the nation from an unprepared state. A condition B+ poster
with restored losses and tears to the margins, it sold at $6500
Described by the Swanns cataloguer as Germany's answer to Flagg's
I Want You..., Ludwig Hohlwein's Und Du? of 1929 was a call to
Germans to vote for the Nazis. A condition A- poster with minor
surface abrasions, it was sold for $4600 (£2530).
A lighter side of the sale was presented by large numbers of
holiday resort and associated posters, and the most successful of a
small group of swimwear posters was produced by Atelier Hoffmann
and printed in Vienna in the late 1950s. This one for Matzner
costumes made $3800 (£2090).
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