As a reaction to mass production, 'art pottery' enjoyed wide
popularity at the end of the 19th century. Names like Carter
(Poole), Pilkingtons (Salford), Linthorpe (Middlesborough), William
De Morgan (London) and Ruskin (Smethwick) all emerged in this
period. Among the most successful and enduring was the Moorcroft
pottery in Cobridge, Staffordshire.
William Moorcroft (1872-1945), an art school graduate and the
son of a Burslem china painter and designer, was first employed in
1897 as a 24-year-old designer for the commercial pottery and
porcelain firm of James Macintyre & Co.
Within a year he was in charge of the company's ornamental ware
department and, by 1904, the Art Nouveau-influenced Florian Ware
that perfected the technique of trailing slip known as tube-lining
had won him a gold medal at the St Louis International
From the ATG Archive
21 December 2011
Moorcroft Boy recorded one of the great comebacks in racing history when he recovered from a horrific injury at Aintree in 1995 to win the Scottish National the following year.
02 October 2010
WHEN auctioneer Mark Oliver climbed down off the rostrum after completing a 650-lot marathon double sale of British art and collectors’ pottery, Bonhams had netted just shy of £720,000.
17 October 2009
It was Moorcroft’s take on flambé glazes that produced the highest price at Bonhams’ latest Ceramic Design sale.
ATG Site Search
12 March 2014
This 13in (33cm) Macintyre & Co Florian ware vase dated to 1898 and designed by William Moorcroft is going under the hammer at Catherine Southon’s sale in Surrey.
20 May 2013
Dreweatts will be conducting the first auction of a complete RHS Chelsea garden during this year’s flower show.
14 October 2013
Estimated to sell for $800-1200, this loving cup combining the talents of William Moorcroft and the San Francisco jewellers Shreve & Co. sold for $27,000 (£17,650) at Clars Auction Gallery in Oakland, California.
18 January 2013
The fact that businessman Ken Manley chose to name his Scottish Grand National winning racehorse Moorcroft Boy provides a clue as to his favourite potter.
10 October 2013
Three fraudsters have been sentenced for a widespread scam using dud cheques at antiques fairs across the country.
12 September 2011
MORE details have come to light regarding the break-in at Long Street Antiques Centre in Tetbury during the early hours of Friday, August 26.