As a reaction to mass production, 'art pottery' enjoyed wide
popularity at the end of the 19th century. Names like Carter
(Poole), Pilkingtons (Salford), Linthorpe (Middlesborough), William
De Morgan (London) and Ruskin (Smethwick) all emerged in this
period. Among the most successful and enduring was the Moorcroft
pottery in Cobridge, Staffordshire.
William Moorcroft (1872-1945), an art school graduate and the
son of a Burslem china painter and designer, was first employed in
1897 as a 24-year-old designer for the commercial pottery and
porcelain firm of James Macintyre & Co.
Within a year he was in charge of the company's ornamental ware
department and, by 1904, the Art Nouveau-influenced Florian Ware
that perfected the technique of trailing slip known as tube-lining
had won him a gold medal at the St Louis International
by Roland Arkell
From the ATG Archive
21 December 2011
Moorcroft Boy recorded one of the great comebacks in racing history when he recovered from a horrific injury at Aintree in 1995 to win the Scottish National the following year.
02 October 2010
WHEN auctioneer Mark Oliver climbed down off the rostrum after completing a 650-lot marathon double sale of British art and collectors’ pottery, Bonhams had netted just shy of £720,000.
17 October 2009
It was Moorcroft’s take on flambé glazes that produced the highest price at Bonhams’ latest Ceramic Design sale.
ATG Site Search
03 June 2015
Bonhams are to launch a series of multi-disciplined sales for British and European decorative arts in their flagship New Bond Street rooms.
11 August 2014
Pick up your stick and head out for ‘Canemania 2014’, the ninth international cane conference, to be held from September 10-13 in London.
05 March 2015
Potteries Auctions in Staffordshire are offering this large William Moorcroft exhibition vase at their second auction in their new premises in Silverdale on April 25.
12 March 2014
This 13in (33cm) Macintyre & Co Florian ware vase dated to 1898 and designed by William Moorcroft is going under the hammer at Catherine Southon’s sale in Surrey.
15 September 2014
An appeal for a shorter sentence launched by a conman who scammed dealers at fairs across the country has been dismissed.
14 October 2013
Estimated to sell for $800-1200, this loving cup combining the talents of William Moorcroft and the San Francisco jewellers Shreve & Co. sold for $27,000 (£17,650) at Clars Auction Gallery in Oakland, California.